The tourism fair is a great event in the tourism industry. Exhibitors from all over the world meet there. The fair is one of the marketing tools in the tourism industry. This is an important point in popularizing tourism. They make it possible to establish personal contact with recipients. And this – despite the digital age – is still a very important aspect of running a business. The fair allows you to present yourself to a wide audience in one place, saving time and money. They help build brand awareness and customer trust. Moreover, they are an opportunity to meet people from the industry. They are used to exchange information and experiences and allow you to get acquainted with the latest trends in tourism.